'There is no simple transition from a bad to a good system'

‘It is interesting to try and see whether in agriculture we may link up economics and sustainability with a set of new rules for consumers and producers. There is a cluster of criteria that all revolve around sustainability, such as climate, energy, pesticides, and animal well-being. Which of these criteria will be guiding is still unsure. There are no simple solutions. Nor is there a simple transition that leads one from a bad to a good system. However, the transition narrative provides an effective framework within which all the various aspects pertaining to sustainability can be addressed.'